Blog Writing Service
What this service is
Our blog writing service keeps fresh articles going out on your own website on a regular schedule, as part of your 90-day marketing plan. Every article starts from what you actually tell us about your business, so it sounds like you and stays accurate. We write it, build it into your site, and connect it to the social posts and service pages that send people there in the first place.
This is not a one-off article dropped on your site and forgotten. Each piece has a job: it catches someone's attention from a social post or your Google profile, answers the question that brought them in, and points to the service page where they can book.
Who this suits
This service fits owners who know blogging helps but don't have time to sit down and write, don't know what to say, or have tried before and let it lapse after a few posts. It also suits owners who've worked with agencies before and never knew what was actually published each month. With us, your blog is part of the same plan as your website, Google profile and social accounts, all kept matching and all checked every 90 days.
What happens in a visit
It starts with a setup call where we learn your business: what you offer, who you serve, what makes you different, and what's coming up over the next few months. After you start, we use that conversation to build your 90-day plan, including what to write about and when.
From there, we write each article using the details you've given us. We're not guessing at your story or inventing facts about your business. If something needs checking, like a detail about a service or a seasonal offer, we ask before we publish. Images that go with each post get written alt text that describes what's shown, so the post is accessible to everyone reading it.
What to expect after
Once an article is published, it lives on your blog where Google can find it, and it's linked from the service page it relates to, so a reader can move from the article straight to booking. We also pull it into your social posts, so an Instagram or Facebook post can send people to the article, and the article sends them to the service.
Every 90 days we check what's been published, see what you've told us has changed, and plan the next quarter's articles. If your hours, services or details change in the meantime, we update that everywhere at once, your blog included, so nothing on your site contradicts your Google profile or your listings.
How to book
Getting started takes one conversation. Answer a few quick questions about your business and we'll be ready to talk through what you need, blog writing included. Get started and we'll follow up to set a time.
Frequently asked questions
How often will new blog articles be published?
Blog articles go out on the schedule we set together during your 90-day plan. How often depends on what makes sense for your business and the rest of your marketing calendar, which we spell out in your plan so you know what to expect.
Will the articles actually sound like my business?
Yes. Every article starts from what you tell us about your business, your services and how you talk about them. We don't invent details or generic filler. If we need more specifics for an article, we'll ask you rather than guess.
Do you handle publishing the articles, or do I have to post them myself?
We handle publishing. Once an article is written and approved as part of your plan, we add it to your site on schedule. You don't need to log in anywhere or remember to post it yourself.
How do blog articles connect to the rest of my marketing?
Each article is linked from a relevant service page on your site, and we often point to it from your social posts too. The idea is that a post catches someone's attention, the article answers their question, and the service page gives them a clear way to book.
What if something about my business changes after an article is published?
Tell us and we'll update it. We keep your blog, website, Google profile and listings consistent, so if your hours, services or other details change, we make sure the published articles don't contradict the current facts.
Do I need an existing website for this service?
No. If you don't have a website yet, that's something we can set up as part of your 90-day plan, with your blog built in from the start. If you already have a site, we add the blog writing into what's there.