Marketing Service for Estheticians
What this service is
Grid Pulse Media runs the ongoing marketing for your esthetician business: your website, your Google profile, your social accounts, and the directories customers check before they book a facial or treatment. We start from what you actually tell us about your business, then keep that same information posted everywhere, matching, on a 90-day plan. You don't have to think up captions, remember to post, or log into five different platforms to update your hours.
Who this suits
This fits estheticians who are busy with clients and don't have spare hours to plan content or chase mismatched listings. It also suits owners who tried an agency before and never got a clear picture of what was actually done each month. And it suits anyone whose hours, address or services show one thing on Google and another on their website, which can send a client to a locked door at the wrong time.
What happens when we start
We begin with a setup call where we learn your business: your services, your voice, how you talk to clients, and anything specific like seasonal treatments or a closure you already have planned. After you start, we use that conversation to build the next 90 days, deciding what to promote and where it should send people, whether that's a blog article on your site or a specific service page.
From there we build or update what's needed: a website that reflects your actual business rather than a generic template, your Google profile set up correctly, and your social accounts in order. Every post and article starts from what you told us, so it sounds like you and stays accurate.
What runs week to week
Once the setup is done, the plan runs on its own rhythm. Posts go out on schedule across your website, Google profile, and social accounts. Reviews and comments get replies in your own voice. If something changes, like a closure or an update to your hours, you tell us once and it goes out everywhere at the same time, so your website, Google profile, Instagram and Facebook all say the same thing.
We also keep your details matching across the other places people look you up, including Apple Maps, Bing Places, Foursquare and Yellow Pages.
What to expect after a post goes out
A post is built to lead somewhere rather than stop at the like. Someone sees it on Instagram, Facebook or Google, clicks through to an article on your blog written around that moment, and that article points to the service page explaining what you offer. From there, booking is one tap away. Every 90 days we look back at what we posted, check in with you, and plan the next quarter, adjusting as needed.
How to book
Getting started begins with a short form that takes about five minutes to fill out. Once we have it, we review your answers and email you a link to pick a time for your setup call. After the call, once you start, we build your 90-day plan.
If you're ready to stop juggling your esthetician marketing on your own, get started and we'll be in touch to schedule your call.
Frequently asked questions
Do I need to already have a website and social accounts?
No. If you don't have a website or social accounts yet, we set them up as part of the process. If you already have accounts, we use those and make sure everything on them matches going forward. The setup call is where we figure out what you already have and what needs to be built.
How do you make sure my hours and details are correct everywhere?
You tell us once, during the setup call or whenever something changes, and we update it across your website, Google profile, social accounts, and the other listings customers check, like Apple Maps, Bing Places, Foursquare and Yellow Pages. The goal is that no matter where someone looks you up, they see the same accurate information.
Will the posts actually sound like my business?
Every post starts from what you've told us about your business, your services and how you talk to clients, so the language is built around your own voice rather than a generic template. We also reply to reviews and comments in that same voice.
What happens during the 90-day planning?
At the setup call, we learn your business. After you start, we build your first 90 days from that: what to promote, when, and where it should send people, such as a blog article or a specific service page. Every 90 days after that, we review what was posted, check in with you, and plan the following quarter.
How do I get started?
You fill out a short form on our site, which takes about five minutes and asks about your business, your website if you have one, and your Google, Instagram and Facebook accounts if you have them. We review your answers and email you a link to pick a time for your setup call.
Do you handle reviews on Google or social media?
Yes, replying to reviews and comments is part of the ongoing service, written in your business's own voice. We never quote or name a reviewer in any public post, keeping replies focused on your business and the client's experience in general terms.