A 90 Day Posting Plan You Can Copy

Most owners are not short on things to say. They are short on a plan. Every week someone has to decide what to say, find a photo and get it out, and when the week gets busy, posting is the first thing to go. A plan fixes that.

Here is one you can copy for a full quarter. It works for Facebook, Instagram and your Google profile, and it takes about the same time each week. Setting it up takes about 90 minutes, once.

You need: your business details, a few real photos, and a calendar.

Step 1. Pick three themes

Choose three themes for the quarter, then write every post under one of them. You stop staring at a blank screen, and your posts start to sound like one business.

Two sets of examples:

• What you sell, who you help, and why you do it.
• A tip, a look behind the scenes, and a customer question.

Use one set, or make your own. The point is to have only three. A theme is what a post is about. For what each post is for, see Give Every Post One Job.

Step 2. Assign the weeks

Week one gets theme one. Week two gets theme two. Week three gets theme three. Week four starts over with theme one. Keep going until the quarter is full.

With a tip, a look behind the scenes and a customer question, it reads like this:

• Week one: a tip.
• Week two: a look behind the scenes.
• Week three: a customer question.
• Week four: a tip again.

Step 3. Choose a pace you can hold

One post a week on each place you post is enough to begin. A quarter is about thirteen weeks, so that is roughly thirteen posts each on Facebook, Instagram and your Google profile. If you want to pick a different pace, see How Often Should a Small Business Post on Social Media?. A small plan you follow beats a big one you drop.

Step 4. Write the whole quarter before you post any of it

1. Block out one stretch of time. Draft every post in a single sitting.
2. Read the whole set at once. Fix what is off and keep what works.
3. Add a real photo to each post, or note which photo to take.
4. Schedule or set a date for each one.

Posting then becomes routine, and the daily pressure is gone.

Use AI for a first draft of the whole plan

You can turn your themes into a draft calendar in a few minutes. Use the facts-first method in How to Use AI to Write Your Marketing Without It Making Things Up, paste your facts sheet, and then ask:

Using only my facts sheet, write a 13 week posting plan. My three themes are [theme one], [theme two] and [theme three]. Rotate them week by week. For each week, give me a one line topic and a draft post under 80 words with one clear next step. Do not invent prices, specials, events, statistics or customer quotes. If you need a fact that is not in the sheet, write [ASK ME].

Then edit it. Cut anything that is not true, fill in every [ASK ME], and swap out any week that does not fit your real calendar. Note dates that matter, such as holidays and slow seasons, and make sure the post for that week matches reality.

Step 5. Check

After a few weeks, look back. What went out? What got a response? Did anyone call or click? Write the answers down. See Check Your Own Marketing in 30 Minutes a Week.

Step 6. Adjust

Keep what worked. Change one thing at a time, so you can tell what made the difference. It feels slow, but it is how you learn what works for your business.

At the end of 90 days, do the same look back on the whole quarter, then plan the next one. See How to Review Your Own Marketing Every 90 Days.

Holidays and quiet weeks

Can you take a holiday off from posting? Yes. Write your posts ahead of time. Set your holiday hours on your Google listing and your social pages so nobody shows up to a locked door. For the steps, see Check Your Hours Before the Holidays. Answer any reviews before you step away. If you want to keep a little presence, schedule a few posts ahead. Then quiet is a choice, not a lapse.

Check your work

• You have exactly three themes.
• Every week has a topic written down.
• You can keep the pace in your busiest week.
• Every post has been read against your facts.

If you would rather hand this off

This is the same shape as the plan we run for clients: plan the quarter, write and publish it on schedule, then check what worked and plan the next one. See our 90-Day Plan FAQ, or get started.