What to Post on Your Google Business Profile

Many owners know their Google Business Profile matters. Fewer know what to put on it after the first setup. If you have ever opened the screen to add an update and had no idea what to write, this guide is for you. It gives you four kinds of post, the steps to publish one, and a month you can copy. A post takes about 10 minutes.

You need: a verified Google Business Profile and one real photo.

Step 1. Pick one of four kinds of post

Pick one a week and keep going.

1. A news or update

Something new at your business: a new service, a new hire, a changed menu, hours that start next month. Keep it to a few lines and add a real photo if you have one.

2. An event

If something is happening on a set day, post it as an event. Say what happens, who it is for and how to take part. A class, a tasting, a grand opening or a charity night all count.

3. A seasonal note

Think about where you are and what your neighbors are dealing with this month. Out here that might be a summer heat tip, a note for snowbird season, or a back to school reminder. It shows you are a real business in a real place. The Saturday after Thanksgiving is Small Business Saturday, and it is a good moment for this kind of note. The day before, check your hours on Google so neighbors know when you are open, post a real photo of your shop or truck, and thank a regular.

4. A reminder of your hours or services

People forget what you do and when you are open. A short reminder helps. Say what you offer, the days and times you are open, and how to reach you. If holiday hours are coming, say so in a post and also change them in your profile's hours, so both say the same thing.

Step 2. Publish it

On a computer:

1. Go to business.google.com and open your profile.
2. Select Posts, then Add post.
3. Choose Update, Offer or Event. An Offer needs a title and dates and times. An Event needs a title and start and end dates.
4. Add your text and one real photo. You can add a button that links to your website.
5. To post later, turn on Schedule this post and pick a date and time. You can also use the Repeats menu for something that comes up each week.
6. Select Post.

Google says some content is not allowed, such as a phone number it cannot verify as connected to your business, and posts about regulated products like alcohol or tobacco. Posts older than 6 months are archived unless you set a date range. A post may show as pending while Google reviews it. Menus change now and then, so look for the closest match. Google's page is Create a post for your Business Profile.

How often to post

About once a week is a steady pace. It is easy to keep up, it adds up to about thirteen posts a quarter, and it beats posting every day for two weeks and then going quiet. A profile that has not been touched in months can look like a business that has closed. If once a week is too much right now, start with once every two weeks and keep it going.

Does posting on Google actually help?

Honest answer: not the way people hope. Posts are not a magic ranking button, and nobody can promise you a spot on the map because you posted. Google's own guidance on local results points to relevance, distance and prominence. What posts do is show activity and give people a reason to call or visit. A profile with recent posts, real photos and correct hours looks open for business. That is worth having, and it costs you nothing but a few minutes a week.

What a good post looks like

• One idea per post. Three things to say is three posts.
• Plain words, the way you would say it at the counter.
• A real photo of your place, your work or your team, not a stock image.
• One next step: call, visit, book or read more.
• Facts that are true today. Do not post hours, prices or specials you have not confirmed, and check that they match your website and your other listings.

Use AI for a first draft

Paste your facts sheet first. See How to Use AI to Write Your Marketing Without It Making Things Up. Then ask:

Write one Google Business Profile post for the week of [date]. The topic is [update / event / seasonal note / hours reminder]: [one sentence about it]. Use only my facts sheet. Under 80 words, plain words, no exclamation points, one clear next step. Do not invent prices, specials or events. If you need a fact that is not in the sheet, write [ASK ME].

Read it against your facts before you post.

A month you can copy

Week one: a news or update. Week two: a seasonal note. Week three: an event, or a reminder of your services if nothing is coming up. Week four: a reminder of your hours, especially if a holiday is near. Then start again.

Check your work

• Your last post is less than two weeks old.
• Every fact in it is true today.
• There is a real photo and one next step.

If you would rather hand this off

A fresh post every week is exactly the kind of job that slips when the business gets busy. We write and publish your Google profile posts on a schedule, along with your Instagram and Facebook posts, starting from what you tell us about your business. If your hours change or you close for a day, you tell us once and it goes out everywhere, matching. See our Google Business Profile Management page, or get started.