Nothing to Say? Post One of These Seven
Step 3 of 5 in Start a posting habit you can keep
Every owner hits the blank post. You know you should be posting, and nothing comes to mind. Here are seven prompts you can use any week. Pick one and write two plain sentences. That counts. It takes about 10 minutes.
You need: a phone with one real photo on it.
The seven
1. Something you fixed
Show a problem you solved this week. A before and after, a quick repair, a job done right. One line on what you did is enough.
This week we [fixed or finished something]. [One line on how.]
2. A question you got
Answer a question a customer asked you. Others were wondering the same thing. Start with the question, then give the plain answer.
A customer asked us: "[question]." Here is the short answer: [answer].
3. A customer moment
Share a good one, only with their permission. A thank you, a regular who came back, a happy finish. Ask first, and leave out anything they would not want public.
Thank you to [first name, with permission] for [what they said or did].
4. What is on the bench or the menu
Show what you are working on or serving right now. A photo from your phone is plenty.
On the [bench / menu / schedule] today: [what it is].
5. A tip
One small thing your customers can use today. It does not need to be big.
A quick tip: [tip]. If you need help, call us at [number].
6. A thank you
Thank a regular, a neighbor or your team. Short and sincere beats clever.
Thank you to [who] for [what]. We appreciate it.
7. Your hours, or a reminder
Simple and useful. Post your hours, a holiday change or a reminder of what you offer. If something changed, say it here, and make sure it matches your website and your Google profile.
Our hours: [hours]. We offer [services]. Call [number] or visit [link].
On time beats every day
We believe in showing up on a schedule you can actually keep. A burst of daily posts feels great for two weeks. Then life gets busy and the page goes quiet, and customers notice that. A pace you can hold beats a burst that fades.
Pick a pace that fits your real week, and put it on the calendar. One post a week is a fine place to start. Steady wins. See How Often Should a Small Business Post on Social Media?.
A way to use the list
Next time you sit down to post, write the next four posts in one sitting. Pick four prompts from the list, write two sentences for each, and add a photo from your phone. Schedule them, then close the screen. For a plan that turns this into a full quarter, see A 90 Day Posting Plan You Can Copy.
Use AI to write the four
Paste your facts sheet first. See How to Use AI to Write Your Marketing Without It Making Things Up. Then ask:
Write four short social posts using these prompts: [list four from above, with one true sentence about each]. Each one under 60 words, plain words, no exclamation points, and one clear next step. Use only the facts in my facts sheet and the sentences I gave you. Do not invent customers, quotes, prices or specials. If you need a fact that is not here, write [ASK ME].
Check each one against your facts before you schedule it.
Check your work
- Your next four posts are written.
- Each has a real photo.
- Nothing in them is a guess about hours, prices or customers.
If you would rather hand this off
Running out of things to say is usually a time problem. We come up with what to say, write every post, make the images and publish on schedule, starting from what you tell us about your business, so it is accurate and sounds like you. See our Posting Schedule FAQ, or get started.